“…For service companies, the key criterion as regards their location is that they are usually based close to their potential clients (Kotler et al, 2005: 23-40). However, in the tourism sphere, the location of these enterprises is based on the appeal and the potential of the tourist destination as the place to undertake tourism activities (Barke, 2004). In other words, the nature of this tourism activity means that these enterprises are located far from their clients who, what is more, are spread far and wide, both nationally and internationally (Hall, 2004).…”