Rural well-being tourism in Northern Europe - providing opportunities to enhance quality of life.

Abstract

This chapter examines rural well-being tourism as a form of tourism that enhances tourists' quality of life (QoL). It presents data collected in five Northern European countries, namely Finland, Latvia, Lithuania, Norway and Denmark. The goal is to examine motivations and activity preferences of rural well-being tourists to find out through which activities rural well-being tourist motivations can be met, and how the rural resources may enhance and support tourists' experiences of well-being and QoL.