Rurality, tourism and strategic management for sustainability in the El Zapotal Restaurant-Spa, Tierra Colorada, Mexico

Abstract

The global population faces the challenge of optimizing the positive actions they undertake in the elelemnts of nature with the purpose of achieving sustainability in rural areas of the emerging countries of the world. Hence, the objective is to expose the tourist potential and management of the area under study a geographical approach. Methodology considered cabinet work for the selection of publications that address the topics: management, territory, tourism and sustainability, complemented with field work such as the three exploratory tours in the area of influence during the Easter holidays and summers of 2020-2022 at the El Zapotal Restaurant-Spa. The results were: a) optimal climate-water-soil-vegetation for the practice of national and international tourism; b) rational use of existing natural resources and c) the tourist experience is comeplemented by the existence of the Tehuacalco archeological zone, El Zoo Carry and Poza Pinta. Therefore, the conclusions were: 1) the elements of the environment are conserved; 2) regional tourist potential of the Restaurant-Spa El Zapotal and 3) it is important to formulate and apply a program for public use that allows greater dissemination of the site under study to increase the member of tourists who visit it.