2019
DOI: 10.1177/1367549419861627
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‘Russell Brand’s a joke, right?’ Contrasting perceptions of Russell Brand’s legitimacy in grassroots and electoral politics

Abstract: Russell Brand’s interventions in the political field have taken multiple forms since he famously told Jeremy Paxman in October 2013 that he had never voted. The following year Brand joined the campaign to save the New Era estate in East London, seeking to ‘amplify’ the voices of residents by attracting positive mainstream media coverage and promoting their cause to his large social media audience. This audience, supposedly outside the ‘empty stadium’ of the mainstream campaign, was Labour leader Ed Miliband’s … Show more

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Cited by 2 publications
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“…It denotes customers' perceptions or assumptions that business organizations' practices are desirable and correct within a specific social constructed structure of norms, values, beliefs, and definitions [ 28 ]. At the societal level, overall judgment about legitimacy is determined by the legal-regulatory framework, moral standards, and social norms [ 63 ]. Therefore, it is agreed that brand legitimacy is granted by members of institutional environments, including business partners, government agencies, and, more importantly, customers [ 21 ].…”
Section: Introductionmentioning
confidence: 99%
“…It denotes customers' perceptions or assumptions that business organizations' practices are desirable and correct within a specific social constructed structure of norms, values, beliefs, and definitions [ 28 ]. At the societal level, overall judgment about legitimacy is determined by the legal-regulatory framework, moral standards, and social norms [ 63 ]. Therefore, it is agreed that brand legitimacy is granted by members of institutional environments, including business partners, government agencies, and, more importantly, customers [ 21 ].…”
Section: Introductionmentioning
confidence: 99%