Russian Automotive Market: Business Strategies and Regulators’ Actions (2009-2021)

Abstract

The article provides a detailed analysis of the competition and the degree of dominance in the Russian automotive market from 2009 to 2021 based on the statistics of the Association of European Businesses using the SV matrix. The authors distinguish three periods of market development, analyze the strategies of leading companies and the actions of regulatory bodies within the period 2012-2016 (when the number of dominant companies dropped from 12 to 5 and this composition was preserved until 2021). The research shows that the success of automotive companies was determined by the presence of institutional advantages and compliance with the strategy of the Russian regulators. The determining influence on the evolution of the dominance level in the market during the study period was provided by the state support program for automakers.