IntroductionThe first years of the new millennium seems like an appropriate moment to suggest that a more nuanced engagement with the term "globalization" -as a means of understanding recent developments in the field of television -is increasingly called for. Hence, for example, as against those who would claim the irresistible and inevitable onset of worldwide interconnection in such areas as economics and culture, recent attention paid by television researchers to geolinguistic regions, "cultural continents," as significant mediators of such linkages gives pause to a term such as "globalization" as an accurate description of recent developments (cf. ). Similarly, we would argue that an understanding of the specific historical trajectory of the institution that is television along the lines developed here will also give pause to easy generalizations about planetary developments in the present.Thus, we would suggest that over the course of the past 10 to 15 years or so, television in many parts of the world finds itself in a new period or era that is marked off from earlier configurations of the institution (cf.