“…The Heck reaction, pioneered by Heck and Mizoroki in the late 1960s and the early 1970s ( Heck, 1968 , Mizoroki et al., 1971 , Heck and Nolley, 1972 ), along with other cross-coupling reactions, led to a revolution in organic chemistry ( Johansson Seechurn et al., 2012 ). In the last 50 years, many types of Heck and Heck-type reactions, including metal-catalyzed ( Heck, 1968 , Mizoroki et al., 1971 , Heck and Nolley, 1972 , Littke and Fu, 2001 , Farrington et al., 2002 , Na et al., 2004 , Loska et al., 2008 , Delcamp et al., 2013 , Nishikata et al., 2013 , Standley and Jamison, 2013 ), photo-induced ( Iqbal et al., 2012 , Liu et al., 2013 , Paria et al., 2014 , Yu et al., 2014 ), or base-mediated ( Rueping et al., 2011 , Shirakawa et al., 2011 , Sun et al., 2011 ) reactions, have been elegantly developed ( Beletskaya and Cheprakov, 2000 , Dounay and Overman, 2003 , Wu et al., 2010 , Le Bras and Muzart, 2011 , Mc Cartney and Guiry, 2011 , Tang et al., 2015 ). Notwithstanding these classical reaction modes, there is no precedent of Brønsted acid-catalyzed or Brønsted acid-promoted Heck (or type) reaction being realized.…”