Treatment decision in HER2-positive metastatic breast cancer patients must be based on patient factors including evaluation of extent of disease, assessment of performance status, review of cardiac status and consideration of previous treatment including adjuvant taxanes and trastuzumab. Generally, taxanes, along with trastuzumab, remain the standard first-line approach. However, recent evidence suggests that patients may be considered for vinorelbine and trastuzumab based on superior toxicity profile and possible improved efficacy. Pertuzumab, along with docetaxel and trastuzumab, has demonstrated improved progression-free survival and may be the new standard therapy; however, appropriate cost-effectiveness studies need to be conducted. HER2-and hormone receptor-positive metastatic breast cancer patients with low-burden visceral disease and a prolonged disease-free interval may be candidates for treatment with either anastrozole and trastuzumab or lapatinib and letrozole. There is a need for prospective studies and predictive biomarkers to determine which patients could be treated with anti-HER2 and endocrine therapy instead of chemotherapy. Lapatinib and capecitabine should be considered for those patients who have progressed while on adjuvant trastuzumab and have evidence of brain metastases or for those do not have a significant response or have a shortened progression-free survival with chemotherapy and trastuzumab. Dramatic developments have occurred in the management of HER2-positive metastatic breast cancer in the past two decades. New regimens must focus not only on improved efficacy but also on superior toxicity profiles compared with current standard options.