2015
DOI: 10.1136/thoraxjnl-2015-207770.84
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S78 Electronic cigarette advertising impacts adversely on smoking behaviour within a London student cohort: a cross-sectional survey

Abstract: IntroductionIn contrast to tobacco smoking, electronic cigarette (“vaping”) advertisement has been approved in the UK since January 2013. Currently, there are 2.6 million e-cigarette users in the UK. The impact of e-cigarette advertisement on tobacco use has not been studied in detail. We hypothesised that e-cigarette advertisement impacts on smoking behaviour.MethodsA structured survey was constructed to assess the impact of e-cigarette advertising on the perceived social acceptability of cigarette smoking; a… Show more

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“…4 Evidence indicates that vaping advertisements increase temptation among youth to vape and alter their perception of smoking harms. 5 Data from the CDC also show that young adults are frequently exposed to e-cigarette products on the Internet and via social media. 6 As the Behaviorial Risk Factor Surveillance System (BRFSS) of the CDC has data on Internet users as well, it might be possible to detect an increase in e-cigarette use among Internet users as a population.…”
mentioning
confidence: 99%
“…4 Evidence indicates that vaping advertisements increase temptation among youth to vape and alter their perception of smoking harms. 5 Data from the CDC also show that young adults are frequently exposed to e-cigarette products on the Internet and via social media. 6 As the Behaviorial Risk Factor Surveillance System (BRFSS) of the CDC has data on Internet users as well, it might be possible to detect an increase in e-cigarette use among Internet users as a population.…”
mentioning
confidence: 99%