“…In this regard, instead of focusing on extraordinary media events, I am more interested in people’s relations to media in the ordinariness of everyday life, and in how these routinely, uneventful interactions with others and with the world are mediated by digital technologies. Underlying this decision is the assumption that the power of social media emerges precisely from their world-building capacities (Frosh, 2019) and their apparent banality (Lovink, 2019) – or, as put by Chun (2017: 1), that ‘our media matter most when they seem not to matter at all’. I emphasize, however, the fact that even these habitual engagements are often punctuated by particular (media or life) events, and continuously impregnated by potential eventfulness (Frosh and Pinchevski, 2018) – that is, the expectation that something remarkable might happen any time, all the time, and that thus you need to be able to follow it as it unfolds in real time, ‘live’.…”