This article explores the pervasive influence of Jane Austen’s novel Emma (1815) and its adaptability to contemporary contexts. It examines the portrayal of Austen’s protagonists in two film adaptations, Cher in Clueless (dir. Heckerling, 1995) and Emma in Emma. (dir. de Wilde, 2020). Cher epitomises the archetypal postfeminist heroine of the 1990s, with her inherent contradictions and the perpetuation of certain problematic discourses. By contrast, in spite of being set in the Regency period, the latest Emma showcases a more humanised character with an updated feminist attitude which resonates with the ideals of fourth-wave feminism.