Safe driving communication: A regulatory focus perspective

Crăciun, Georgiana; Shin, Dongwan; Zhang, Jason Q.

doi:10.1002/cb.1654

Cited by 8 publications

(7 citation statements)

References 87 publications

(161 reference statements)

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“…Building on literature relating regulatory focus to traffic-related risk attitudes (Craciun et al, 2017 ), our results also specify boundary conditions for this effect, in that the effect is mitigated for consumers strongly occupied by regulatory promotion or prevention tendencies. Importantly, the results of study 2 suggest the potential for broad behavioural effects and corroborate effects of safety cues on generalized risk taking reported in literature earlier.…”

Section: Discussionsupporting

confidence: 51%

“…Therefore, regulatory focus is measured as two separate subscales of promotion and prevention focus. Literature shows that these tendencies affect risk attitudes in traffic (Craciun et al, 2017 ). We propose that strong regulatory predispositions—either promotion or prevention—reduce consumers’ sensitivity to context effects.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data

Claus

Warlop

2022

J Consum Policy

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Car traffic and accidents involving cars create an enormous societal cost, particularly in terms of negative consequences for public health. Mitigating these effects is a daily concern for public and private institutions and people around the world. At least a subset of accidents is attributable to the amount of risk drivers allow in their driving and in related behaviour like mobile phone use or substance abuse. Our study looks at the effect of car size on risk taking. While literature highlights several behavioural effects of car size, the direction of causality of these effects is not always clear, and empirical evidence is lacking. Two behavioural and consequential studies support that car size affects risk taking in driving and that this increase in risk taking generalizes to other domains as well. Based on these results and in line with literature showing that social stability and security can affect financial risk taking, we propose the “car cushion hypothesis.” This hypothesis suggests that bigger cars make people feel more secure, which affects their behaviour in terms of generalized risk taking. We discuss policy implications aimed at contributing to reducing the societal and public health cost of car traffic.

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Section: Discussionsupporting

confidence: 51%

Section: Theoretical Backgroundmentioning

confidence: 99%

The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data

Claus

Warlop

2022

J Consum Policy

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“…Generally, customers who reported a negative consumption experience tend to be pessimistic, as a bad experience leads to negative emotions, prevention focus and sensitivity to punishment ( Johnson and Chang, 2008). Prevention-focused customers who had a negative consumption experience want to express their rage, frustration and annoyance in eWOM communication to hit back at the culprit company (Craciun et al, 2017;Shin et al, 2014). Another study found that injustice or negative consumption experience leads to the expression of negative feelings and the use of emotional language in eWOM messages (Yap et al, 2013) and triggers lower purchase intention (Hsu et al, 2017).…”

Section: Vengeancementioning

confidence: 99%

Electronic word-of-mouth generation and regulatory focus

Sohaib

Akram

Peng

et al. 2019

APJML

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Purpose The purpose of this paper is to investigate the electronic word-of-mouth (eWOM) motivations of regulatory-focused customers with positive and negative consumption experiences. Design/methodology/approach An online survey is conducted in Beijing and Shanghai. A random sampling technique is used to collect data from 854 respondents. Two scenarios of eWOM communication – positive and negative consumption experiences – are randomly assigned to each respondent. This study employs the structural equation modeling and confirmatory factor analysis techniques. However, it uses ordinary least squares and logistic regression to analyze 137 participants in the experimental study. Findings Promotion-focused customers that aim for self-enhancement and obtaining social benefits are motivated to spread positive eWOM on social networking sites. However, prevention-focused customers are driven by vengeance and anxiety, revealing higher intentions to post negative eWOM on review sites. eWOM generation is subject to gender, as promotion-focused male customers spread it more than both prevention-focused and promotion-focused female customers. Moreover, platform assistance (PA) has a significant positive impact upon regulatory-focused customers and eWOM (positive vs negative) relationships. Practical implications This study provides a deeper understanding of motivational factors of eWOM communication. Specifically, in case of product or service failure, negative consumption experiences drive prevention-focused customers to generate negative eWOM. Thus, using various tactics, marketers need to shift customers from focusing on prevention to focusing on promotion. For example, redeemable free coupons can shift customer attention and generate positive eWOM. Originality/value This study provides unique insights about eWOM motivation across genders. It examines regulatory focus, positive vs negative consumption experiences and moderation of PA.

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“…The match between a person's regulatory focus and resulting behaviors and strategies is called “regulatory fit” (Motyka et al, 2014; Praxmarer‐Carus et al, 2022; Wang et al, 2021). Promotion‐focused people seek the easiest and most efficient solutions to accomplish goals and once difficulties arise, they usually try something new (Craciun et al, 2017; Crowe & Higgins, 1997; Higgins, 2000). Prevention‐focused people take minimum risks, seek to avoid negative outcomes, and remain vigilant in trying new approaches (Kees et al, 2010).…”

Section: Conceptual Frameworkmentioning

confidence: 99%

To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing

Wen

Gupta

Coskun

2023

Journal of Consumer Affairs

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During the COVID‐19 pandemic, much focus has been placed on the healthcare benefits of wearing face masks, yet some people resist wearing them. Though mask mandates may enhance face mask adoption in the short run, the effectiveness of such mandates, in the long run, remains questionable. Thus, understanding of psychological and sociological mechanisms behind wearing face masks becomes pertinent. This study by examining these underlying mechanisms, tends to answer two research questions: (1) How does regulatory focus impact one's behavior to wear face masks? (2) How does the impact of regulatory focus on this behavior vary under different cultural orientations? Drawing on the theory of regulatory fit, we found that people with a prevention focus will have fewer concerns about wearing face masks than people with a promotion focus. In addition, we also found that prevention‐focused people who exhibited a cultural orientation with higher levels of collectivism, masculinity, power distance, and uncertainty avoidance had fewer concerns about face mask wearing perception and were more likely to wear face masks than did promotion‐focused people with the same cultural orientation. The implications of these findings on the relevant literature and practice are also discussed.

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Safe driving communication: A regulatory focus perspective

Cited by 8 publications

References 87 publications

The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data

The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking—Evidence from Behavioural Data

Electronic word-of-mouth generation and regulatory focus

To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing

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