“…Collaborative efforts between buyers might reduce the risk of non-compliance and the resulting serious consequences for themselves. (e.g., consumer sanctions, negative press, capital loss, government interventions, damage to brand image) and lead to the development of collective CSR strategies and to the formulation of shared practices, resulting from the combination and integration of the individual (i.e., firm level) Code of Conduct (Pedersen, Andersen 2006).…”