Sağlik Turi̇zmi̇ Kapsaminda Geleneksel, Tamamlayici Ve Fonksi̇yonel Tip Turi̇zmi̇

Tuna, Hakan

doi:10.11616/basbed.v21i60671.861856

Cited by 3 publications

(1 citation statement)

References 18 publications

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“…One of the important reasons for the development of TCM applications is the fact that the health industry has become a major business, i.e., it has essentially become a market on its own. Individuals cannot benefit equally from the offered health services; thus, it leads to individuals looking for different alternatives and being interested in health solutions that may be easier to access [7]. Another health-related challenge is accessing the extremely costly drugs that stand out as a health problem for individuals in many countries and strain the economies of individuals.…”

Section: Introductionmentioning

confidence: 99%

The Influence of Medicine Approaches on Patient Trust, Satisfaction, and Loyalty

Sertan¹,

Çek

Öniz³

et al. 2023

Healthcare

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The increase in traditional and complementary medicine (TCM) methods has revealed the necessity of determining relevant behavioral tendencies among healthcare users. In our study, the evaluation of TCM approaches of healthcare users living in North Cyprus in terms of treatment effectiveness, patient trust and patient satisfaction, and the effects of these variables on patient loyalty, were investigated. Data were collected utilizing the scale approach as well as the survey technique in order to measure the variables in the study. A total of 452 participants completed the survey. TCM has a positive effect on treatment effectiveness, patient trust and patient satisfaction. Patient trust and patient satisfaction have a positive effect on patient loyalty, whereas treatment effectiveness did not have a significant effect on patient loyalty. There is a significant and positive mediating effect of patient trust and patient satisfaction between TCM and patient loyalty. However, the mediating effect of treatment effectiveness is not significant between TCM and patient loyalty. This study will help researchers and practitioners understand the importance of attitude, trust, effectiveness, satisfaction and loyalty in relation to TCM. It is suggested that studies that measure the behaviors of patients should increase in order to obtain better health outcomes.

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Section: Introductionmentioning

confidence: 99%

The Influence of Medicine Approaches on Patient Trust, Satisfaction, and Loyalty

Sertan¹,

Çek

Öniz³

et al. 2023

Healthcare

View full text Add to dashboard Cite

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Evaluation of Social Media Tools in Health Tourism Marketing with Multi Criteria Decision Making Methods

Aykın,

Karaman,

Yumurtacı Aydoğmuş

2024

Uluslararası Yönetim Akademisi Dergisi

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Today, countries are turning to alternative tourism types due to the destructive and corrosive effect of mass tourism. Various factors in the global market affect consumer preferences and shape their demands. This situation leads countries to seek alternative tourism types. While developed countries tend to focus more on sports tourism, the rising value of health tourism stands out for developing countries. The high costs of healthcare services in developed countries, waiting times, and the lack of many health services offered by insurance companies lead consumers to outsource their helthcare needs. Relationship marketing plays a key role in health tourism services, and consumers seek first-hand answers to their questions. The health sector's sensitive and complex structure informs and raises consumers' awareness on the axis of relational marketing dimensions. This study aims to via multi criteria decision making to determine and rank the social media channels used in health tourism marketing. While the criteria weights are determined by the Best-Worst Method, the priority order of social media channels is determined by COmbinative Distance-based ASsessment. Expert opinions were consulted during the criteria determination and the ranking of the alternatives. As a result of the analyses, the importance of social media is emphasised once again. Social media tools, especially through mobile application applications, shape the age with the audience it reaches, the distribution between regions, the time spent and the information transmitted. The need for socialisation accelerates the development of technology with the rapid orientation of people towards this field. In this case, youtube, which has gained momentum with the number of users and the use of visual and auditory elements together, holds the leadership in the reflection of relational marketing on health tourism today, as it creates space for all segments, even though information pollution is experienced.

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Traditional and Complementary Medicine in Health Tourism: Cupping and Leech Therapy Case from Kayseri

Çeşmeci,

Demirtepe

2024

Journal of Hospitality and Tourism Issues

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The primary objective of this research is to investigate the potential of traditional and complementary medicine (T&CM) practices, especially cupping and leech therapy, in the context of health tourism. The research aims to ascertain the extent of tourist mobility on national and international levels related to these two practices and identify potential future trends in this field. First, a literature review was undertaken to figure out the role of cupping and leech therapies in health tourism, which informed the development of the qualitative study research design. Subsequently, a semi-structured interview was employed to collect data from twelve health professionals, mostly working in T&CM units within hospitals in Kayseri. Findings obtained after content analysis, demonstrate a growing interest in cupping and leech therapy as T&CM practices in health tourism, particularly after the COVID-19 pandemic. However, the study noted that most health tourists coming to Kayseri for these therapies are expatriates or regional tourists rather than international tourists traveling specifically for these treatments. Based on findings, the study suggests that growth in this area depends on better promotion of these therapies which can also be seen as intangible cultural heritage. Additionally, the findings indicate that T&CM practices, including acupuncture, ozone therapy, homeopathy, and phytotherapy, could have significant potential to contribute to the future development of health tourism.

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Sağlik Turi̇zmi̇ Kapsaminda Geleneksel, Tamamlayici Ve Fonksi̇yonel Tip Turi̇zmi̇

Cited by 3 publications

References 18 publications

The Influence of Medicine Approaches on Patient Trust, Satisfaction, and Loyalty

The Influence of Medicine Approaches on Patient Trust, Satisfaction, and Loyalty

Evaluation of Social Media Tools in Health Tourism Marketing with Multi Criteria Decision Making Methods

Traditional and Complementary Medicine in Health Tourism: Cupping and Leech Therapy Case from Kayseri

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