2019
DOI: 10.1371/journal.pone.0222038
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Saiga horn user characteristics, motivations, and purchasing behaviour in Singapore

Abstract: Unsustainable wildlife trade is a pervasive issue affecting wildlife globally. To address this issue, a plethora of demand reduction efforts have been carried out. These necessitate consumer research which provides crucial knowledge for designing and evaluating targeted interventions. We implemented a rigorous consumer survey on saiga (Saiga tatarica) horn use in Singapore, where usage is legal and widely sold. Saiga are Critically Endangered antelopes from Central Asia with horns (often marketed as ling yang)… Show more

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Cited by 37 publications
(42 citation statements)
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“…The few existing studies of pangolin scale trade have focused only on the presence/absence of illegal scale trade or analysing illegal trade reports, which revealed important findings such as the widespread availability of illegal products in TCM markets and key transit cities along illegal trading routes (Cheng, Xing, & Bonebrake, 2017;Xu et al, 2016;Yin et al, 2015). However, knowledge and attitudes of TCM practitioners about pangolin scale medicines are also crucial for regulating pangolin scale trade, since this stakeholder group has the potential to influence consumer behaviours and decide or guide consumption (Doughty et al, 2019;Tan & Freathy, 2011).…”
Section: Introductionmentioning
confidence: 99%
“…The few existing studies of pangolin scale trade have focused only on the presence/absence of illegal scale trade or analysing illegal trade reports, which revealed important findings such as the widespread availability of illegal products in TCM markets and key transit cities along illegal trading routes (Cheng, Xing, & Bonebrake, 2017;Xu et al, 2016;Yin et al, 2015). However, knowledge and attitudes of TCM practitioners about pangolin scale medicines are also crucial for regulating pangolin scale trade, since this stakeholder group has the potential to influence consumer behaviours and decide or guide consumption (Doughty et al, 2019;Tan & Freathy, 2011).…”
Section: Introductionmentioning
confidence: 99%
“…Understanding the complexities and motivations of parties engaged in the purchasing of illicitly traded wildlife products is essential for informing effective, socially just and responsible interventions to effectively curtail IWT and promote sustainable wildlife trades (Wyatt, 2009;Duffy et al, 2016;Doughty et al, 2019;Thomas-Walters et al, 2020b). Echoing the sentiments of others, research into the underpinnings of the illicit trade in D. farinosa speaks to the greater need for deeper interdisciplinary conversation and engagement between criminologists, conservation scientists, geographers and anthropologists in IWT-related research in order to inform more sustainable plant trades (Blair et al, 2017;Boratto and Gibbs, 2019;Gore et al, 2019).…”
Section: Resultsmentioning
confidence: 99%
“…Inductive theoretical codes emergent from this process were applied to interview transcripts and managed within the qualitative data analysis software NVivo (QSR International). This inductive research approach was more appropriate to this study of D. farinosa trade than other research methods such as larger consumer-oriented surveys for several reasons (e.g., Doughty et al, 2019). First, there was no baseline data from which to support a survey tool or other statistically robust form of measurement.…”
Section: Methodsmentioning
confidence: 99%
“…price, availability, provenance) that a consumer may seek, but also by the consumers' identity and economic constraints (e.g. ethnicity, religion, income) as well as the sociocultural context in which purchase and consumption takes place (Doughty et al, 2019;Thomas-Walters, Cheung, et al, 2020;Thomas-Walters, Hinsley, et al, 2020). The latter context also includes the marketing activities of suppliers and other market actors who effectively try to influence consumer demand.…”
Section: What Is Demand?mentioning
confidence: 99%