2023
DOI: 10.30996/jitcs.7572
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Sales Forecasting Analysis Using Trend Moment Method: A Study Case of a Fast Moving Consumer Goods Company in Indonesia

Abstract: The market of Fast-Moving Consumer Goods (FMCG) companies in Indonesia is enormous. Unilever has 400 brands in more than 190 countries, making it a global business that is as influential in the consumer product market as it is in Indonesia. Sales forecasting at this company is very useful for planning expenses and the company's total costs on the business strategy. This study uses trend moment method to forecast the sales and earnings of Unilever Indonesia companies at the end of the year. This article aims to… Show more

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Cited by 2 publications
(2 citation statements)
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“…The use of an ERP-based information management system has been proven to positively impact strategic decision-making and the long-term growth of MSMEs in Indonesia. With fast and accurate access to business data and information, MSME management can make better and more informed decisions [51], [52]. The ERP system's data also help MSMEs identify market trends, consumer behaviour, and new business opportunities [53], [54].…”
Section: The Impact Of Using An Erp-based Information Management Syst...mentioning
confidence: 99%
“…The use of an ERP-based information management system has been proven to positively impact strategic decision-making and the long-term growth of MSMEs in Indonesia. With fast and accurate access to business data and information, MSME management can make better and more informed decisions [51], [52]. The ERP system's data also help MSMEs identify market trends, consumer behaviour, and new business opportunities [53], [54].…”
Section: The Impact Of Using An Erp-based Information Management Syst...mentioning
confidence: 99%
“…Menggunakan metode statistik, khususnya metode free trend, metode tren semirata-rata dan metode tren matematika. Ketiga, model khusus adalah suatu metode evaluasi yang menggunakan analisis khusus, misalnya dengan memerlukan tindakan tambahan yang harus dilakukan perusahaan, misalnya dengan melakukan riset pasar, penelitian tentang perilaku dan sikap konsumen, atau penelitian tentang kepuasan yang dimiliki konsumen setelah menggunakan suatu produk (Fauzan et al, 2023).…”
Section: Hasil Dan Pembahasanunclassified