Sales variance analysis: how state-of-the-art analytical tools can contribute to increased profitability

Sensemaking

“…This paper by Phumchusri and Suwatanapongched ( 2021 ) explores the benefits of data transforming to help forecast hotel daily room demand for a case-study hotel producing a forecasting framework. Pollono and Pupkevičs ( 2021 ) explain how sales variance analysis, a business intelligence tool used to compare different financial results, enabling practitioners to determine which component drives changes in sales and take educated actions.…”