Satellite imagery and machine learning for channel member selection
Vinicius Andrade Brei,
Nicole Rech,
Burçin Bozkaya
et al.
Abstract:PurposeThis study aims to propose a new method to predict retail store performance using publicly available satellite imagery data and machine learning (ML) algorithms. The goal is to provide manufacturers and other practitioners with a more accurate and objective way to assess potential channel members and mitigate information asymmetry in channel selection and negotiation.Design/methodology/approachThe authors developed an open-source approach using publicly available Google satellite imagery and ML algorith… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.