Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods

Larson, Jeffrey; Redden, Joseph P.; Elder, Ryan

doi:10.1016/j.jcps.2013.09.001

Cited by 104 publications

(96 citation statements)

References 13 publications

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“…Indeed, the mental simulation of food consumption is sufficient to elicit satiation, as first shown with explicit simulation instructions (Morewedge, Huh, & Vosgerau, 2010). Going beyond this observation, Larson, Redden, and Elder (2014‐‐in this issue) find that satiation effects can emerge even when mental simulation is automatic rather than deliberate. This work complements research in sensory marketing that addresses how communications (Elder & Krishna, 2012), other senses (e.g., haptics, Biswas, Szocs, Krishna, & Lehmann, 2013; Krishna & Morrin, 2008) and mental simulation (Eelen, Dewitte, & Warlop, 2013; Elder & Krishna, 2012; Shen & Sengupta, 2012) impact taste perception and intention to purchase a food item.…”

Section: Sensory Experience Mental Simulation and Stimulus Attributesmentioning

confidence: 86%

Sensory marketing, embodiment, and grounded cognition: A review and introduction

2013

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There has been a recent swell of interest in marketing as well as psychology pertaining to the role of sensory experiences in judgment and decision making. Within marketing, the field of sensory marketing has developed which explores the role of the senses in consumer behavior. In psychology, the dominant computer metaphor of information processing has been challenged by researchers demonstrating various manners in which mental activity is grounded in sensory experience. These findings are arduous to explain using the amodal model of the human mind. In this introduction, we first delineate key assumptions of the information processing paradigm and then discuss some of the key conceptual challenges posed by the research generally appearing under the titles of embodiment, grounded cognition, or sensory marketing. We then address the use of bodily feelings as a source of information; next, we turn to the role of context sensitive perception, imagery, and simulation in consumer behavior, and finally discuss the role of metaphors. Through this discourse, we note the contributions to the present special issue as applicable.

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Section: Sensory Experience Mental Simulation and Stimulus Attributesmentioning

confidence: 86%

Sensory marketing, embodiment, and grounded cognition: A review and introduction

2013

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“…People seem to spontaneously simulate eating a food when they consider how much they would enjoy eating it, and whether they would prefer to eat it or a different food. Producing an effect opposite of that predicted by processing fluency, people who evaluate or choose between many similar food options (e.g., sweet foods) exhibit a decreased desire to eat those foods than do people who evaluate or choose between fewer or different foods (e.g., savory foods; Larson, Redden & Elder, ).…”

Section: Simulated Consumption As a Substitute For Actual Consumptionmentioning

confidence: 99%

Mental Simulation as Substitute for Experience

Kappes

Morewedge

2016

Social & Personality Psych

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People spend a considerable amount of their time mentally simulating experiences other than the one in which they are presently engaged, as a means of distraction, coping, or preparation for the future. In this integrative review, we examine four (non‐exhaustive) cases in which mentally simulating an experience serves a different function, as a substitute for the corresponding experience. In each case, mentally simulating an experience evokes similar cognitive, physiological, and/or behavioral consequences as having the corresponding experience in reality: (i) imagined experiences are attributed evidentiary value like physical evidence, (ii) mental practice instantiates the same performance benefits as physical practice, (iii) imagined consumption of a food reduces its actual consumption, and (iv) imagined goal achievement reduces motivation for actual goal achievement. We organize these cases under a common superordinate category and discuss their different methodological approaches and explanatory accounts. Our integration yields theoretical and practical insights into when and why mentally simulating an experience serves as its substitute.

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“…Perhaps even more surprising, though, are recent findings showing that simply viewing 60 (vs. 20) food pictures associated with a specific taste experience (e.g. salty) decreased people's enjoyment of similar taste experiences during consumption (Larson, Redden, & Elder, 2014).…”

Section: Using Visual Images To Encourage Healthy Eatingmentioning

confidence: 99%

Eating with our eyes: From visual hunger to digital satiation

Spence

Okajima

Cheok³

et al. 2016

Brain and Cognition

347

222

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One of the brain's key roles is to facilitate foraging and feeding. It is presumably no coincidence, then, that the mouth is situated close to the brain in most animal species. However, the environments in which our brains evolved were far less plentiful in terms of the availability of food resources (i.e., nutriments) than is the case for those of us living in the Western world today. The growing obesity crisis is but one of the signs that humankind is not doing such a great job in terms of optimizing the contemporary food landscape. While the blame here is often put at the doors of the global food companies - offering addictive foods, designed to hit 'the bliss point' in terms of the pleasurable ingredients (sugar, salt, fat, etc.), and the ease of access to calorie-rich foods - we wonder whether there aren't other implicit cues in our environments that might be triggering hunger more often than is perhaps good for us. Here, we take a closer look at the potential role of vision; Specifically, we question the impact that our increasing exposure to images of desirable foods (what is often labelled 'food porn', or 'gastroporn') via digital interfaces might be having, and ask whether it might not inadvertently be exacerbating our desire for food (what we call 'visual hunger'). We review the growing body of cognitive neuroscience research demonstrating the profound effect that viewing such images can have on neural activity, physiological and psychological responses, and visual attention, especially in the 'hungry' brain.

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Satiation from sensory simulation: Evaluating foods decreases enjoyment of similar foods

Cited by 104 publications

References 13 publications

Sensory marketing, embodiment, and grounded cognition: A review and introduction

Sensory marketing, embodiment, and grounded cognition: A review and introduction

Mental Simulation as Substitute for Experience

Eating with our eyes: From visual hunger to digital satiation

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