“…However, the integrity of the two-factor structure of fairness was questioned when Bies and Moag 7 introduced interactional fairness , which refers to ' interpersonal treatment people receive as procedures are enacted ' 8 (p. 386). Although some scholars 19,20 have argued that interactional justice is a part of procedural justice, others including marketing scholars 3,4,6 have identifi ed the independence of interactional justice from the other two types of justice in a research model, supporting their discriminant validity. Since interpersonal interaction between buyers and sellers is critical for the resolution of complaint situations 21 and in service encounters, 22 interactional justice has been found to infl uence satisfaction with complaint handling, 6,18 customers ' behavioral and emotional reactions, 3,4 service quality evaluation, 22 and satisfaction with service encounters.…”