Saturated in beer: Awareness of beer advertising in late childhood and adolescence

Ellickson, Phyllis L.; McCaffrey, Daniel F.; Hambarsoomians, Katrin

doi:10.1016/j.jadohealth.2004.08.011

Cited by 26 publications

(28 citation statements)

References 19 publications

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“…5 Results of the present study are compatible with those of other studies that associate advertising awareness and propensity to drink. Collins et al (2005) stated that attention paid to commercials is the most relevant predictive factor of advertising awareness 9 and of alcohol drinking in boys. 8 The belief that alcohol commercials tell the truth can be associated with adolescents' perception of similarity between situations in their lives and those that appear in alcohol commercials.…”

Section: Discussionmentioning

confidence: 99%

“…f Education about the media has been studied with other health issues, such as eating habits and sexual behavior. 11,14 Activities provided by schools and aimed at these questions could open space for debate and guidance.…”

Section: Discussionmentioning

confidence: 99%

“…The instrument was mostly based on the questionnaire developed by Collins et al (2005), 11 in addition to Stacy et al (2004) 26 and Austin et al (1994). 3 A total of three focus groups were conducted with public and private school students to guarantee the understanding of questions by adolescents aged between 12 and 15 years and the questionnaire adequacy to the adolescents' reality.…”

Section: Methodsmentioning

confidence: 99%

“…Analyses are based on exposure to advertisements, affective response and infl uence on adolescents' expectations towards alcoholic beverages. 3,12,13,16,26 Certain authors, such as Austin & Mieli, 5 Ellickson et al, 12 Collins et al, 10,11 Grube & Waiters 18 and Fleming et al, 16 explore the responses of those exposed to advertisements as predictors of current and future alcohol use. Other authors, such as Stacy et al 26 and Snyder et al, 25 analyze exposure with a quantitative approach, based on the assumed hours of exposure.…”

Section: Introductionmentioning

confidence: 99%

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Propaganda de álcool e associação ao consumo de cerveja por adolescentes

et al. 2011

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Propaganda de álcool e associação ao consumo de cerveja por adolescentes

et al. 2011

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“…Emerging evidence suggests that alcohol advertising may contribute to adolescent drinking 4 . Adolescents, on average, see at least 245 television ads for alcohol each year 5,6 . Exposure also occurs through magazines 7 , radio 8 , and ownership of promotional items like T-shirts 9 .…”

Section: Introductionmentioning

confidence: 99%

Early Adolescent Exposure to Alcohol Advertising and Its Relationship to Underage Drinking

Collins¹,

Ellickson²,

McCaffrey³

et al. 2007

Journal of Adolescent Health

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176

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Purpose-To determine whether early adolescents who are exposed to alcohol marketing are subsequently more likely to drink. Recent studies suggest that exposure to alcohol ads has a limited influence on drinking in mid-adolescence. Early adolescents may be more vulnerable to alcohol advertising effects.Methods-Two in-school surveys of 1,786 South Dakota youth measured exposure to television beer advertisements, alcohol ads in magazines, in-store beer displays and beer concessions, radiolistening time, and ownership of beer promotional items during sixth grade, and drinking intentions and behavior at seventh grade. Multivariate regression equations predicted the two drinking outcomes using the advertising exposure variables and controlling for psychosocial factors and prior drinking.Results-After adjusting for covariates, the joint effect of exposure to advertising from all six sources at Grade 6 was strongly predictive of Grade 7 drinking and Grade 7 intentions to drink. Youth in the 75 th percentile of alcohol marketing exposure had a predicted probability of drinking that was 50% greater than that of youth in the 25 th percentile.Conclusions-Although causal effects are uncertain, policy makers should consider limiting a variety of marketing practices that could contribute to drinking in early adolescence.

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