Saturday Morning Children's Television Advertising: A Longitudinal Content Analysis

Byrd‐Bredbenner, Carol

doi:10.1177/1077727x02030003003

Cited by 46 publications

(35 citation statements)

References 47 publications

(47 reference statements)

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“…When it comes to advertising, research on younger consumers has shown that they are easily fooled by misleading information. Byrd-Bredbenner (2002) analyzed television commercials for food products aimed explicitly at children. Among other things, she found that fruit images on sweets led to a blurred impression of the actual fruit content of a product.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

German Teachers’ Views on Promoting Scientific Media Literacy Using Advertising in the Science Classroom

Belova

Eilks

2015

Int J of Sci and Math Educ

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A large part of the media landscape surrounding us consists of advertising. Therefore, skills for critically coping with advertising are indispensable. Students need to develop such skills for evaluating messages and facts from advertisements. They also need to learn about the mechanisms behind how advertisements are created and used to influence the public. Today, advertising for many products has a strong scientific component. However, learning with and about advertising does not play a prominent role in school science education. To date, advertising is almost exclusively discussed and evaluated within the humanities and social sciences, especially language education. The scientific components of advertising are not taken into account in these subjects. Engaged science teachers might prove to be the key to innovation when it comes to media education in the science classroom. This study explores both the opinions of German science teachers on the importance of scientific media literacy and their attitudes to implementing teaching units covering advertising in their science classes. Semistructured interviews with 12 secondary science teachers were conducted and analyzed using qualitative content analysis. Two main types of teachers were identified, who have completely different views towards learning with and about advertising in science education.

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Section: Theoretical Frameworkmentioning

confidence: 99%

German Teachers’ Views on Promoting Scientific Media Literacy Using Advertising in the Science Classroom

Belova

Eilks

2015

Int J of Sci and Math Educ

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“…Overall, findings from that research suggest that many advertised food products are unhealthy options. Several studies consistently demonstrate that ads promote foods that are high in sugar and fat (Byrd-Bredbenner, 2002;Byrd-Bredbenner & Grasso, 2000a, 2000b. Harrison and Marske (2005) recently studied food advertising during TV programs watched mostly by children.…”

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confidence: 99%

A Portrait of Food and Drink in Commercial TV Series

Greenberg

Rosaen

Worrell

et al. 2009

Health Communication

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This study examines the content and presentation of food and drink on fictional, commercial television. It provides the first comparison of food and drink consumption across different television program genres designated for different age groups. Data originated with a random sample of 50 taped episodes of children's shows, 50 episodes of "tween" programs (shows targeted for 9- to 14-year-olds), 40 episodes of afternoon soaps, and 50 episodes of prime time shows. The choice of TV series was based solely on the strength of Nielsen audience ratings. The study coded the foods for nutritional content and the drinks for alcoholic/nonalcoholic content, how they were used, and in what context. Findings indicate that foods were more commonly offered and consumed on children's shows, and that problematic foods (defined as oils, solid fats, and foods with added sugars) were significantly more prevalent in youth-oriented shows than in adult-oriented shows. Although there was only a negligible presence of alcohol on children's shows, the average hourly use of alcohol on the tween shows matched that of the adult programs; therefore, alcohol was as common in the shows directed at young audiences as in shows for adults. Negative outcomes were largely absent from food and drink behaviors on these TV series.

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“…Diversos autores (Byrd-Bredbenner, 2002;Nash, Pine y Messer, 2009, Hamilton-Ekeke y Thomas, 2007St-Onge, Keller y Heymsfield, 2003) han estudiado la importancia de la comunicación a través de la televisión como vía de influencia en las actitudes, comportamientos y valores de los consumidores. De hecho, existen algunas publicaciones (Jaeger 2006;Just y Payne, 2009) que aseguran que la elección entre un tipo de producto u otro está motivada por los anuncios de alimentación en televisión.…”

Section: Determinación Del Objeto De Estudiounclassified

La publicidad alimentaria en la campaña de Navidad

Conlledo¹,

Vicente²

2015

ADR

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In our world, advertising has an undeniable influence: determines the products we choose and our consumer choices, even with regard to food. Therefore, the characteristics of the information provided through advertising will be crucial.This message is of great importance during the Christmas season, shopping triples and family gatherings will mark a period in which foodstuffs acquire, along with gifts, most prominence. That is why many advertisers (both the food industry and other sectors such as perfumes, toys ...) try to introduce into their various resources and holiday spots to stereotypes, through the way of excitement, consumers decant for either product. This work aims to determine what patterns, if any, used by advertisers of food products in the Christmas season.For this reason has been done a content analysis on 127 Telecinco ads broadcasted the week before Christmas. The results, which were obtained from the encoding of these broadcasts, conclude that there are similar patterns used in the Christmas campaigns.Among the most used items can be highlighted the use of the Christmas tree or the gathering around a table, still unequal use made of them advertising seasonal and nonseasonal products.En nuestro mundo, la publicidad tiene una influencia indudable: determina los productos que elegimos y nuestras opciones de consumo, incluso cuando se trata de alimentación ya que, en buena medida, comemos aquello con lo que los anunciantes nos bombardean. Por ello, las características de la información suministrada a través de la publicidad van a ser cruciales.Los mensajes de la publicidad cobran gran importancia durante la época de Navidad; las compras se triplican y las reuniones familiares van a marcar un periodo en el que los productos alimenticios adquieren, junto con los regalos, el mayor protagonismo. Por ello, muchos de los anunciantes, tanto del sector alimentario como de otros sectores, tratan de introducir en sus spots diversos recursos y estereotipos navideños para que, a través del camino de la emoción, los consumidores se decanten por una u otra marca.Este trabajo tiene como objetivo determinar qué patrones, si es que los hubiera, utilizan los anunciantes de productos alimenticios en la campaña navideña.Con este propósito hemos realizado un análisis de contenido de 127 anuncios emitidos en Telecinco la semana previa a Navidad. Los resultados, que han sido obtenidos de la codificación de esas emisiones, concluyen que realmente existe una serie de patrones similares utilizados en las campañas navideñas. Entre los elementos más utilizados puede destacarse el uso del árbol de Navidad o la reunión en torno a una mesa, siendo desigual la utilización que de ellos hace la publicidad de productos estacionales y no estacionales. IntroducciónEl término Sociedad de la Información ha cambiado la forma de entender el mundo y de relacionarse al situar al ser humano en un contexto global en toda su expansión. Sin que hayamos averiguado aún las consecuencias de dicha transformación, ya empezamos a ser conscientes de...

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Saturday Morning Children's Television Advertising: A Longitudinal Content Analysis

Cited by 46 publications

References 47 publications

German Teachers’ Views on Promoting Scientific Media Literacy Using Advertising in the Science Classroom

German Teachers’ Views on Promoting Scientific Media Literacy Using Advertising in the Science Classroom

A Portrait of Food and Drink in Commercial TV Series

La publicidad alimentaria en la campaña de Navidad

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