Save Environment by Replace Plastic, The Case of PepsiCola

Abstract

Pepsi-Cola is one of the largest multinational food and beverage brand in the world. In 1902 Pepsi-Cola Company was founded in the United State. It has continuously developed during the past 118 years. Our Report is about replacing Plastic bottle to Reusable Plastic to develop and change the company product to be better. The issue of environmental pollution especially plastic pollution is becoming serious; it is damaging the ecological environment. This had triggered the attention of organization on the environment and some of them take their responsibility to work hard on sustainability a strong environmental profile.

Influence of Green Marketing on the Revenues and Firm Value of Companies in Asia

“…It is important for companies to start implementing sustainability by strengthening green marketing principles. A similar study has been conducted by (Yee et al, 2020) in the case study of the Pepsi Cola company which implemented green marketing through several campaigns and was successful in reducing plastic use and increasing customer awareness of the environment. (Wolok, 2019) in his research on The Body Shop company explains that green marketing has a significant influence on customer purchasing decisions.…”