2015
DOI: 10.1177/1350506814568362
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Save the child: Photographed faces and affective transactions in NGO child sponsoring programs

Abstract: The face of a child in need is a visual trope that is at the forefront of the politics of spectacle in emergency news and aid initiatives. Images of children's faces work on both affective and ethical levels, appealing to compassion and to a discourse of universal human rights. Acknowledging both the cultural fascination with and distrust of images of children, this article focuses on the strategies of persuasion used by an international NGO Save the Children in their child sponsoring campaign. Identifying the… Show more

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Cited by 24 publications
(24 citation statements)
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“…Thus, children are the epitome of 'deserving' and are far easier to elicit sympathetic or empathetic emotions in a viewer (MacLennan, 2018). Postcolonial scholars have pushed this notion further to highlight how the consistent usage of images of children display the paternalism of development, that is as conceptualizing the Global South as a homogenized body of 'undeveloped' or 'underdeveloped' children (Manzo, 2008;Seu, 2015;Zarzycka, 2016). While many organizations do focus their work with children, there is often an unequal distribution of photos of children to the actual beneficiaries of aid.…”
Section: 'Poverty Pornography'mentioning
confidence: 99%
“…Thus, children are the epitome of 'deserving' and are far easier to elicit sympathetic or empathetic emotions in a viewer (MacLennan, 2018). Postcolonial scholars have pushed this notion further to highlight how the consistent usage of images of children display the paternalism of development, that is as conceptualizing the Global South as a homogenized body of 'undeveloped' or 'underdeveloped' children (Manzo, 2008;Seu, 2015;Zarzycka, 2016). While many organizations do focus their work with children, there is often an unequal distribution of photos of children to the actual beneficiaries of aid.…”
Section: 'Poverty Pornography'mentioning
confidence: 99%
“…Portraiture such as these have been critically examined in the literature as exoticizing and objectifying sitters, in certain contexts, thus reproducing a world view of a distant and inferior other (LUTZ;COLLINS, 1993). Another common visual figure may be called the child in need (KEDRA;SOMMIER, 2018;PETERS, 2017;ZARYCKA, 2016). This visual figure can be traced to NGO campaigns of the early 20th century, according to Heide Fehrenbach and Davide Rodogno (2015, 2016).…”
Section: Theoretical Perspectives On Visualizations Of Migrationmentioning
confidence: 99%
“…From iconic point of view, the presence of children in images can attract empathy, compassion and a willingness to protect (Figures 23, 7). Zarzycka (2015) explains that the images of the children's faces appeal to compassion and a humanist discourse and can generate remorse and empathy among the audience (p. 29). In Figure 5, covered by wave designs, it is possible to observe, within the outline of the footprints and in a light blue, hearts, gifts, hand in hand suggesting help.…”
Section: Pathos -Arousing Reactions and Emotionsmentioning
confidence: 99%