Saving Brick-and-Mortar Fashion Retail : The Impact of ‘Consumer-Engaged’ Retail-tainment on Store Perceptions and Store Loyalty

Lee, Ji Young; Park, Ki Ho

doi:10.7233/ijcf.2024.24.1.019

KSC

2024

DOI: 10.7233/ijcf.2024.24.1.019

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Saving Brick-and-Mortar Fashion Retail : The Impact of ‘Consumer-Engaged’ Retail-tainment on Store Perceptions and Store Loyalty

Ji Young Lee,

Ki Ho Park

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Saving Brick-and-Mortar Fashion Retail : The Impact of ‘Consumer-Engaged’ Retail-tainment on Store Perceptions and Store Loyalty

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