“…Ethnoracial micromobilization includes the deployment and construction of ethnoracial identities by individuals within movements. For example, Black Lives Matter social media activism has been a ripe area of research for scholars of race thus far (Brown, Ray, Summers, & Fraistat, ; Ince, Rojas, & Davis, ; Ray, Brown, Fraistat, & Summers, ). Ray et al () use Twitter hashtags in the Death of Michael Brown archive to understand the development of collective action frames or collective identities via social media.…”