“…In addition, the low sustained participation of many communities are surrounded by misconceptions, such as low usage and lurking phenomena users can view content but can't contribute to creating new content) and high churn rate (Bhattacherjee, 2001;Coussement et al, 2017;Debaere et al, 2018;Fullwood et al, 2019;Thomas et al, 2020;Chapman and Dilmperi, 2022). Hence, given the different challenges associated with the online community, for improvement in performance requires a better understanding of the different channels, their challenges, tactics and their longevity (Mishra et al, 2018;Ludwig et al, 2014;Plotnikova et al, 2020;Chen et al, 2021) there are very less evidence for the studies showing and exploring the challenges and dark side of the online communities. As far as we explored from literature, the challenges to user participation in online communities have not been studied (Guo and Fussell, 2022) widely.…”