Scale development and validation for usage of social networking sites during COVID-19

Khan, Noor Mohammad; Azhar, Mohd; Rahman, Mohd Nayyer; Akhtar, Mohd Junaid

doi:10.1016/j.techsoc.2022.102020

Cited by 18 publications

(6 citation statements)

References 34 publications

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“…Personal blogs have been a significant source of information about travel [ 101 ]. Social media has proved a very strong medium of information during the recent pandemic, COVID-19 [ 92 , 169 ], be it related to routine discussions, crisis-related communication or purchase and travel decisions. Because of wide interactivity, ubiquity and mobility, social media has emerged as the most popular means of eWOM communication [ 30 ].…”

Section: Introductionmentioning

confidence: 99%

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

et al. 2022

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The present study intends to unwrap the influence of social media electronic word of mouth (eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB). Two additional constructs, viz., eWOM and destination image, have been undertaken in the present study to enhance the robustness of the TPB model. An online questionnaire was employed to collect data, and the research relied upon 301 correct and useable responses. The survey's population includes potential tourists who intend to revisit India post-COVID-19. SPSS 20 and AMOS 22.0 were used to analyze the data. The posited model was validated using confirmatory factor analysis (CFA) and structural equation modeling (SEM). The findings indicate that all of the constructs under study, namely "electronic word of mouth (eWOM), destination image (DI), attitude (ATT), subjective norm (SN), and perceived behavioral control (PBC)," significantly and positively influence "tourists' revisit intention (RI)" post-COVID-19. These constructs explained approximately 71% (R2 = 0.709) of the variance in the revisit intention post-COVID-19. A number of theoretical and practical implications can be delineated to make recommendations to the ministry of tourism, tour and travel agencies, central and state government-owned tourism departments, marketers and promoters of travel destinations. The distinctiveness of the present study lies in the fact that it measures the influence of eWOM on revisit intention post-COVID-19 in the Indian context by incorporating destination image with the TPB model.

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Section: Introductionmentioning

confidence: 99%

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

et al. 2022

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“…Data were entered in Statistical Package for Social Sciences (SPSS) version 26.0.0. To examine the reliability of the Likert scale data on farmers’ perception, consistency analysis was done using Cronbach's alpha method (Cronbach, 1951; Khan et al, 2022), a measure of internal consistency, i.e., how closely items are related in the construct ‘perception’. Since these items represent one factor, factor analysis was done using the maximum likelihood estimation method with Promax rotation.…”

Section: Methodsmentioning

confidence: 99%

Farmers’ perception of consumer information and adoption intention towards organic rice farming: Evidence from community enterprise in rural Thailand

et al. 2022

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Organic production has gained increased attention worldwide because of its sustainable way of producing food crops apart from its significant contribution to agricultural development. While some policies and programs encourage rice farmers to adopt organic farming, its uptake is far less than expected, particularly in the rural areas of Thailand. Hence, this study attempts to explain rice farmers’ adoption intention towards organic rice farming, drawing insights from the diffusion of innovations theory, and incorporating consumer information as an important alternative information source. A questionnaire survey was conducted among 201 community enterprise farmers using a purposive sampling technique. Results found that farmers have a generally high-level perception towards consumer information items. These items were further explored using binary logistic regression with the commonly used adoption factors. Results revealed that education level, seed input source, buying price, training attendance, and credit access significantly impacted farmers’ adoption intention. Although farmers have a generally high level of agreement towards consumer information, this factor does not affect their adoption. The findings provide critical insights to the community enterprise and policymakers to fully understand community enterprise farmers’ adoption motives and devise targeted strategies to promote widespread adoption of organic rice farming.

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“…Since people can't spend time with their buddies, they connect electronically on all available platforms. Not only are Facebook, Twitter, YouTube, and Instagram seeing more traffic, but Zoom and Skype users have also surged dramatically since the start of the global pandemic (Khan et al, 2022). Perhaps what is most interesting about this perhaps, is that we should consider how these behavioral changes are likely to shape the future of our world.…”

Section: The Impact That Facebook Has On Residents During the Covid-1...mentioning

confidence: 99%

Facebook Usage as a Community Engagement Tool by Residents in the Sauyemwa Location, Kavango East Region, During COVID-19 Lockdown

Shihomeka,

Leevi

2023

NJLC

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The purpose of this study was to investigate and explore how residents in Kavango east used Facebook as a community engagement tool during the pandemic in Kavango East region, being the region with the lowest percentage of people with access to cellphones and internet. The study also aimed at assisting different communities to create new alternative ways on how to engage with each other using social media platforms like Facebook during the pandemic. The author used a qualitative method to randomly select 10 participants (8 males and 2 females) that were interviewed using a semi-structures interview. The findings reveal that, Sauyemwa residents used Facebook to communicate with others, to share and receive trending information around the world. Moreover, residents used Facebook Messenger for commenting on posts, liking and possibly sharing, to stream and share live videos and events. This study suggests that, Sauyemwa residents should use Facebook as an alternative mode of communication during the pandemic as it allows people to connect remotely.

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Scale development and validation for usage of social networking sites during COVID-19

Cited by 18 publications

References 34 publications

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Demystifying the effect of social media eWOM on revisit intention post-COVID-19: an extension of theory of planned behavior

Farmers’ perception of consumer information and adoption intention towards organic rice farming: Evidence from community enterprise in rural Thailand

Facebook Usage as a Community Engagement Tool by Residents in the Sauyemwa Location, Kavango East Region, During COVID-19 Lockdown

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