2023
DOI: 10.1177/22785337221148847
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Scale Development Procedures in the Context of Online Consumers: Key Recommendations

Abstract: Scales are developed with rigorous theoretical and statistical procedures, and they play a paramount role in the predictions of the outcome of constructs. However, it was found in the extant literature that the development of several scales was done without adherence to standard practices. This article aims to critically review the procedures used for the scales developed in the context of online consumers, highlight limitations, discuss their implications, and recommend the best practices for future research.… Show more

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