Scale format effects on response option interpretation and use

Cabooter, Elke; Weijters, Bert; Geuens, Maggie; Vermeir, Iris

doi:10.1016/j.jbusres.2015.10.138

Cited by 37 publications

(26 citation statements)

References 52 publications

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“…Scale development has been researched, particularly in the areas of marketing and psychometric testing [12 -15]. Factors such as the layout and positioning of scoring outcomes have been shown to affect the choice of response [13]. Behavioral data suggest that questionnaire responders often gravitate towards neutral responses located towards the center of a scale [14], rather than opting for extremes.…”

Section: Discussionmentioning

confidence: 99%

Changes in scoring of Direct Observation of Procedural Skills (DOPS) forms and the impact on competence assessment

et al. 2018

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Section: Discussionmentioning

confidence: 99%

Changes in scoring of Direct Observation of Procedural Skills (DOPS) forms and the impact on competence assessment

et al. 2018

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“…This may occur when comparing secondary data from different surveys that use the same multi-item scale but use different response scale formats (Cabooter, Weijters, Geuens, & Vermeir, 2016).…”

Section: Discussionmentioning

confidence: 99%

The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales

Weijters

Baumgartner

Geuens

2016

International Journal of Research in Marketing

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The authors propose a procedure, labeled the calibrated sigma method, which is designed to correct for between-group differences in endorsement likelihood of response categories that are unrelated to the content of the items. The method is especially useful in cross-cultural research where group differences may reflect variation in scale usage rather than substantive differences. However, the procedure is also relevant in other situations, for example, when different data collection modes or different experimental manipulations affect respondents' perception of the meaning of the scale labels. The calibrated sigma method uses information derived from heterogeneous control items (calibration items) to reweight the responses to substantive items in a group-specific way. The advantages of the calibrated sigma method are that it avoids the arbitrariness in the assignment of particular numerical values to response categories; that it is compatible with the linear model, which is used by most marketing researchers; and that it does not require the use of complex nonlinear models involving the estimation of many additional measurement model parameters. The authors validate the calibrated sigma method on a simulated cross-linguistic data set pertaining to 12 different languages; an empirical data set collected from respondents of the same nationality but from two different language groups; and an experimental data set consisting of responses to two different response scale formats. The findings demonstrate that the proposed procedure controls for artefactual scale use differences across groups but does not eliminate substantive differences. It is particularly efficient for marketing research agencies, panel providers and other marketing researchers who analyze surveys involving multiple language groups, different scale formats, multiple modes of data collection, or different manipulations affecting the meaning of the response category labels.

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“…Previous literature shows that self-reporting SCC is prone to several biases, such as positivity bias (Lewandowski & Nardone, 2012;Paulhus & Vazire, 2007), and may also lead to spurious results (Cabooter, Weijters, Geuens, & Vermeir, 2016). Therefore, in Study 1, we manipulated SCC.…”

Section: Methodsmentioning

confidence: 99%

How does self-concept clarity influence happiness in social settings? The role of strangers versus friends

et al. 2018

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Self-concept clarity (SCC), defined as the extent to which the content of an individual's self-beliefs is clearly and confidently defined and internally consistent, influences experiences in social relationships. This paper extends the previous literature on SCC by proposing and demonstrating that high-SCC individuals anticipate and experience more happiness than low-SCC individuals when they share a social setting with friends and anticipate and experience less happiness than low-SCC individuals when they share a social setting with strangers and that this is because of perceived interpersonal distance. A series of four studies, including both online studies and a field study, support these predictions. Alternative explanations of self-esteem and self-efficacy are also ruled out. The findings yield both theoretical contributions and practical implications.

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Scale format effects on response option interpretation and use

Cited by 37 publications

References 52 publications

Changes in scoring of Direct Observation of Procedural Skills (DOPS) forms and the impact on competence assessment

Changes in scoring of Direct Observation of Procedural Skills (DOPS) forms and the impact on competence assessment

The calibrated sigma method: An efficient remedy for between-group differences in response category use on Likert scales

How does self-concept clarity influence happiness in social settings? The role of strangers versus friends

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