2014
DOI: 10.1007/978-3-319-12188-8_11
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Scaling Influence Maximization with Network Abstractions

Abstract: Abstract. Maximizing product adoption within a customer social network under a constrained advertising budget is an important special case of the general influence maximization problem. Specialized optimization techniques that account for product correlations and community effects can outperform network-based techniques that do not model interactions that arise from marketing multiple products to the same consumer base. However, it can be infeasible to use exact optimization methods that utilize expensive matr… Show more

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