“…The emergence of (intelligent) conversational agents, also known as chatbots utilizing chat, messaging, or other natural language interfaces (i.e. voice) to interact with people, brands, or services in a bidirectional asynchronous context [8], is at the heart of the success story in e-commerce and e-democracy like applications. In this respect, as pointed out by Shopify [14], consumers can chat with company representatives, get customer support, ask questions, get personalized recommendations, read reviews, and click to purchase all from within messaging apps.…”