2004
DOI: 10.1016/s0377-2217(03)00068-7
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Scenario planning––lessons for practice from teaching and learning

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Cited by 120 publications
(86 citation statements)
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“…Scenario development and planning was popularised by Royal Dutch Shell in the 1970s and differs from other planning methods, in that rather than trying to determine a definite outcome for the future, it aims to develop a range of possible futures (Schwarz, 1991). Importantly, scenarios examine the "external environment; that is the environment within which an organisation operates" (O'Brien, 2004). In doing so, they consider the relationships between uncertainties, trends and the behaviour of actors involved in the scenario (Wright and Cairns, 2011).…”
Section: Scenario Planning For Supply Chain Managementmentioning
confidence: 99%
“…Scenario development and planning was popularised by Royal Dutch Shell in the 1970s and differs from other planning methods, in that rather than trying to determine a definite outcome for the future, it aims to develop a range of possible futures (Schwarz, 1991). Importantly, scenarios examine the "external environment; that is the environment within which an organisation operates" (O'Brien, 2004). In doing so, they consider the relationships between uncertainties, trends and the behaviour of actors involved in the scenario (Wright and Cairns, 2011).…”
Section: Scenario Planning For Supply Chain Managementmentioning
confidence: 99%
“…O'Brien [26] discusses a time horizon of just five and ten years, whereas other, more recent scenarios, have horizons of 16 years [9] or even 50 or more years [1,11]. Collins and Porras [27] stated that ''companies need an audacious 10-to-30 year goal to progress toward an envisioned future''.…”
Section: Scenario Buildingmentioning
confidence: 99%
“…O'Brien [26] identified a number of common pitfalls when applying this approach including: the predictability of a limited set of factors and the theme selection; a focus on current/next big issues; making implicit assumptions; and an unimaginative presentation of scenarios. His revised method introduced modifications such as generating up to 40 uncertain (as well as predetermined) factors which are then clustered, reduced and ranked in terms of uncertainty and importance to the organisation.…”
Section: Scenario Building Processesmentioning
confidence: 99%
“…Whereas responsibility for realising strategy is generally shared and should explicitly be distributed amongst business-related, engineering, operational and infrastructural groupings; albeit that strategic thinking is normally centred on business personnel, strategy programming typically concerns business, engineering and infrastructural personnel and strategy deployment commonly involves all organisational groups (Seaker and Wallace 1996, Magretta 2002, O'Brien 2003and Hamel 1996. their consultant advisors will only deploy a small subset of the techniques categorised.…”
Section: Strategy Realisation In Mesmentioning
confidence: 99%