Previously occupying a low status in Western thought and culture, smell has since been studied vis‐à‐vis a wide‐ranging spectrum of sociality and through its differentiated vocabularies, including personhood and self‐presentation, social memory‐making, group membership, kinship, cosmology, morality, ethics, ethnicity, and religion. Whereas historical smellscapes comprising odoriferous substances emanating from both places and bodies were considered a source of threat to sanitation, public hygiene, and morality, smell in the contemporary context is about simulation and imitation, manufactured to cater to consumerism. Studying and articulating smell experiences require innovative methodologies such as smellscape walkabouts and varying writing techniques in presenting olfactive and other sensory data.