Schema

Stone, Merlin; Woodcock, Neil; Ekinci, Yüksel; Aravopoulou, Eleni; Parnell, Brett

doi:10.1108/bl-02-2019-0065

Cited by 5 publications

(3 citation statements)

References 65 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Firms derive benefits from customers by launching ECMCs to engage and cooperate with them (Chenhall, 2005). Customer engagement gives brands value and competitive advantages by sharing information and involving their customers (Stone et al, 2019). The findings support the argument that customer engagement is a key factor in achieving strategic performance.…”

Section: Discussionsupporting

confidence: 60%

See 1 more Smart Citation

Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms

Zhao

Zhang

2023

Front. Psychol.

View full text Add to dashboard Cite

IntroductionThis study aims to explore the relationships between strategic performance, e-commerce marketing capabilities (ECMCs), the Internet of Things (IoT) and customer engagement. This study examines the direct association between ECMC and strategic performance. Current research also explores the customer engagement mediation between ECMC and strategic performance (SP). Furthermore, our study investigates the IoT moderation between ECMC and SP.MethodsWe test our research hypotheses using data collected in the tourism sector in the context of digital commerce. The questionnaire is used to collect data through random sampling, and these data are useful as a basis for future research. By adding e-commerce capabilities, we show firms how to become more efficient and improve their strategic performance. Moreover, this study, by incorporating the findings of the existing literature, provides a strong foundation for studying the impact of ECMCs and customer engagement on strategic performance as well as the mediating role of e-trust.ResultsThe results can be useful for managers who conduct digital business internationally, as they need to understand the importance of ECMCs. In fact, the adaptation of ECMCs to the organization enhances customer engagement and helps to improve strategic performance.DiscussionThe approach used in this study is in line with previous theoretical analyses and shows emerging patterns in international digital businesses. Moreover, this study adds insights to the e-commerce research by linking different dimensions to reach an in-depth understanding of each item that is affected by ECMCs.

show abstract

Section: Discussionsupporting

confidence: 60%

“…Such customer engagement determines the level of strategic performance. Customer engagement is advantageous to brands by the information sharing and customer involvement it creates (Stone et al, 2019).…”

Section: Customer Engagement As a Mediator In The Relationship Betwee...mentioning

confidence: 99%

Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms

Zhao

Zhang

2023

Front. Psychol.

View full text Add to dashboard Cite

show abstract

“…Patients with AML harboring internal tandem duplication (ITD) mutations of the FMS-related tyrosine kinase 3 gene ( FLT3 ) have short remission durations and poor OS. A recent phase 3 study showed that adding the multi-kinase inhibitor midostaurin to standard chemotherapy improved outcomes in patients with FLT3 -mutated AML, potentially leading to a new standard-of-care for this molecularly defined population. More selective FLT3 inhibitors such as quizartinib and gilteritinib have now entered late-stage development.…”

Section: New Targeted Therapiesmentioning

confidence: 99%

Highlights in Hematologic Malignancy Treatments

Jurcic

2017

JAMA Oncol

View full text Add to dashboard Cite

Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR)

Tzempelikos

Kooli

Stone³

et al. 2020

Journal of Business-to-Business Marketing

Self Cite

View full text Add to dashboard Cite

Findings -The interviews with librarians provided insight about how AMSR could be distributed to university libraries and how it could be accessed. The findings highlight the role of university academics in specifying the content of marketing and market research. They focus on 'real world' management problems to deliver research with impact and relevant teaching. Therefore, they need company and industry information and are more likely to use current sources.Research implications -The study maps the process of acquisition of marketing and market research content by universities and identifies the different roles involved in this process. The study is in line with the emerging literature that focuses on the role of education in explaining the relevance gap in marketing research. The study contrasts between the situation in the university market and industrial buying, and adds to our understanding of the complexities associated with the distribution of the marketing research material. The result is expected to be a much sharper focus for the marketing of the archive material, leading to greater use of recent high-quality market research by marketing educators, and changes to marketing and market research syllabuses.Practical implications -The study provides insight about how suppliers (whether content generators, aggregators, packagers or distributors of content) of market and marketing research should market to universities and ensure the use of their information resources by students and teachers and how they should. The findings of the study contribute to understanding customer needs and shaping a new service product proposition. In addition, the study provides insight into how university students and staff access and should access commercial research on marketing from the market research industry (in particular from the Archive of Market and Social Research) and use it in their learning, so that their knowledge will be more up to date and their employability will be increased.Originality/value -The paper adds several insights to the issue of distribution of marketing research material to universities. The paper relates to the marketing of information resources to universities, specifically to the work of the Archive of Market and Social Research, in marketing their information assets to universities, and more specifically the relationship between the "push" of suppliers, libraries, journal and textbook suppliers and information aggregators (such as EBSCO and JISC) and the pull coming from academic researchers and lecturers, who might use this information in their teaching and research. The present study can be seen as a classic case study of understanding of buyer behaviour, but in a modern world of information platforms, aggregation and the digital economy.

show abstract

Schema

Cited by 5 publications

References 65 publications

Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms

Investigating the role of E-commerce marketing capabilities to achieve the strategic performance of tourism firms

Highlights in Hematologic Malignancy Treatments

Distribution of Marketing Research Material to Universities: The Case of Archive of Market and Social Research (AMSR)

Contact Info

Product

Resources

About