Schematic Information Processing of Country of Origin Cues in Catalogs

Neuhauser, Christine A.; Morganosky, Michelle A.

doi:10.1177/0887302x9401200405

Cited by 3 publications

(2 citation statements)

References 11 publications

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“…Changes to existing apparel schema have been found to occur in response to consumers' exposure to new information about garments (DeLong et al, 1986). For example, Neuhauser and Morganosky (1994) observed changes in apparel schema as a result of the introduction of new 'country of origin ' cues and DeLong, LaBat, Gahring, Nelson, and Leung (1999) found similar changes in hat preferences as a result of information about sun-related skin damage. In the present study, the handling of wool active-wear introduced new information about wool apparel to participants by way of sensory cues that were compared and combined with existing mental schema.…”

Section: Discussion and Future Directionsmentioning

confidence: 87%

Making sense of consumers’ wool apparel preferences

Sneddon

Lee

Soutar

2012

Journal of the Textile Institute

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In an attempt to keep pace with changing demand for wool apparel, the wool industry has increasingly focused on developing technologies to measure consumers' physical response to wool apparel as a means of predicting their preferences. However, it is unclear whether such technologies alone will predict consumer preferences as they do not take into account the broad range of attributes that consumers use to evaluate wool apparel. This study explored how consumers integrate their perceptions and expectations of wool apparel attributes during garment evaluation. The findings indicate that the evaluation of wool apparel is a more holistic and dynamic process than previously considered. Consumers evaluate new wool garments by extracting sensory cues and interpreting and integrating those cues with past experiences. It is proposed that experimental garment testing research be combined with interpretive research techniques to develop a more accurate picture of consumers' response to wool apparel.

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Section: Discussion and Future Directionsmentioning

confidence: 87%

Making sense of consumers’ wool apparel preferences

Sneddon

Lee

Soutar

2012

Journal of the Textile Institute

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“…A majority of consumers reported that country-of-origin was important in their apparel purchase decisions; they judged it particularly important to buy U.S.-made apparel (Dickerson, 1982). Neuhauser and Morganosky (1994) suggested that consumers who prefer domestic over foreign-made apparel may represent a market segment for retailers. For example, consumers who purchased U.S.-made sweaters appeared to be more aware of country-of-origin than those who purchased imported sweaters (Gipson & Francis, 1991).…”

Section: Us Consumers' Reactions To Chinese Apparel Exportsmentioning

confidence: 99%

Apparel Exports from China to the United States: A Marxist Perspective

Shen

Dickson

2002

Clothing and Textiles Research Journal

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Chinese and U.S. perspectives on trade are very different and thus can lead to misunderstandings. Although researchers in both countries have analyzed problems in trade relationships, they have done so solely from their own cultural perspectives. Researchers in each country have made little effort to understand the other’s way of thinking about trade between them. In this paper we summarize the history of Chinese apparel trade with the U.S.; outline ways retailers, manufacturers, consumers, and the U.S. government react to Chinese apparel exports; introduce Marx’s theory of political economy which provides the basis for Chinese ideology; and use this theory to analyze trade relationships between China and the U.S. Based on the central tenet of Marxism, that labor is the only source of profit, we argue that the Chinese believe that the U.S. obtains more profit than China, while China loses profit through apparel trade between the two countries. The U.S. profits by indirectly exploiting the Chinese labor force and taking advantage of sophisticated U.S. technology. Suggestions are made to policymakers who negotiate trade agreements so that they might better understand Chinese views.

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Personal Values, Beliefs, Knowledge, and Attitudes Relating to Intentions to Purchase Apparel from Socially Responsible Businesses

Dickson

2000

Clothing and Textiles Research Journal

153

162

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The purpose of the study was to provide initial understanding of female consumers' decisions to purchase from socially responsible apparel businesses, operationally defined as the U.S. Department of Labor's Trendsetters. The relationships between three major groupings of variables were explored including the following: (a) consumers' personal values, beliefs, and knowledge, (b) attitudes relating to socially responsible apparel business practices, as well as product-specific attitudes, and (c) intentions to purchase apparel from socially responsible businesses. For the 219 women surveyed, only product-specific attitudes were related to intentions to purchase from socially responsible apparel businesses. However, greater knowledge and concern about issues in the apparel industry, as well as beliefs about the U.S. apparel industry and perceived effectiveness, were related to greater support for socially responsible businesses. Suspicion about business practices intended to solve apparel industry problems was related to beliefs about foreign apparel businesses and societal values. Implications for government and industry initiatives involving consumers in the elimination of sweatshops are discussed.

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Schematic Information Processing of Country of Origin Cues in Catalogs

Cited by 3 publications

References 11 publications

Making sense of consumers’ wool apparel preferences

Making sense of consumers’ wool apparel preferences

Apparel Exports from China to the United States: A Marxist Perspective

Personal Values, Beliefs, Knowledge, and Attitudes Relating to Intentions to Purchase Apparel from Socially Responsible Businesses

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