Abstract. One of the primary activities of the Istituto Nazionale di Geofisica e Vulcanologia (National Institute of Geophysics and Volcanology; INGV) is the production of resources concerning educational and outreach projects in geophysics and natural hazard topics. This activity is aimed at transferring, periodically, results at the forefront of ongoing research to the public through an intense and comprehensive plan for scientific dissemination. Over the past 15 years, graphic and visual
communication have become essential tools for supporting institutional and
research activities. In this paper, we describe successful INGV team
experiences resulting from a close relationship and collaborative work
between graphic designers and research scientists. The main goal of the
projects devoted to the general public, through the creation of a museum
exhibition or the production of descriptive brochures, is to support
scientists in conveying their message and making concepts fruitful,
easier to understand but also fully enjoyable thanks to the emotional
involvement that images may generate. Through a careful composition
of signs and images, and through the use of different visual tools (colours,
form and lettering) on different media (print, video and web), the graphics and
editorial products together create a strong INGV-style identity, making
it easily recognizable in any educational and outreach project. A full
project product package might include a logo or other artwork, organized
text and pure design elements such as shapes and colours, which serve the
purpose of unifying the whole set. Colour is used not only to help the
project logo to stand out from the international overview but, in our case,
also to generate a unifying return across all INGV sections. A recent and
highly stimulating experience concerned the creation of edu-games,
specifically designed for scientific dissemination, through a close
collaboration between INGV graphic designers and their reference scientific
community. The edu-games were designed as an effective combination of
educational content and playful communicative aspects, leading the young
players to learn while having fun.