The effect of surface and bulk potassium promotion on the transition metal oxides (Mn, Fe, Co) catalytic activity in catalytic soot oxidation was investigated. The surface promotion was obtained via incipient wetness impregnation, whereas the bulk promotion-nanostructuration-was obtained via wet chemical synthesis or solid state reaction leading to mixed oxide materials. The introduction of potassium into the transition metal oxide matrix results in the formation of tunneled or layered structures, which enable high potassium mobility. The structure of the obtained materials was verified by powder X-ray diffraction and Raman spectroscopy and the catalytic activity in soot oxidation was determined by TPO-QMS and TGA. It was found that the surface promotion does not alter the metal oxide structure and leads to either enhancement (Mn, Fe) or deterioration (Co) of the catalytic activity. Simultaneously, the catalytic activity in soot combustion of the potassium structured oxides is strongly enhanced. The most active, cobalt oxide based catalyst significantly lowers the temperature of 50 % of soot conversion by *350°C comparing to the non-catalyzed process. The study allows for the establishment of rational guidelines for designing robust materials for DPF applications based on ternary metal oxides.