Science and the #hashtag

Winkless, Laurie

doi:10.1016/j.mattod.2013.01.003

Cited by 2 publications

(6 citation statements)

References 2 publications

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“…). Official hashtags also help organizers disseminate conference updates, publicize new research (Winkless ), and promote social networking activities. Using hashtags can help facilitate a sense of community and allow for continued discussion of scientific progress after the conclusion of the conference (Parsons et al.…”

Section: Discussionmentioning

confidence: 99%

“…; You ). As a free platform that is often accessed via mobile devices, Twitter disseminates information rapidly and broadly to diverse audiences, including policy makers, the media, and the general public (e.g., Shiffman ; Winkless ; Ferguson et al. ).…”

Section: Introductionmentioning

confidence: 99%

“…). Numerous scientists actively use Twitter for public engagement and outreach, most academic universities have their own Twitter account, and most major conferences have their own hashtags (Winkless ; Parsons et al. ; You ).…”

Section: Introductionmentioning

confidence: 99%

“…Interest in Twitter as a tool for communicating science is gaining momentum globally (Darling et al 2013;You 2014). As a free platform that is often accessed via mobile devices, Twitter disseminates information rapidly and broadly to diverse audiences, including policy makers, the media, and the general public (e.g., Shiffman 2012;Winkless 2013;Ferguson et al 2014). As of January 2015, Twitter had over 284 million monthly users, an estimated 77% of whom are outside the United States (Duggan & Smith 2013;Twitter 2014), and was reaching a variety of socio-economic groups and age classes (Duggan & Smith 2013;Twitter 2014).…”

Section: Introductionmentioning

confidence: 99%

“…Twitter is already being used as a tool to promote scholarly discussion and debate (Darling et al 2013;Ferguson et al 2014). Numerous scientists actively use Twitter for public engagement and outreach, most academic universities have their own Twitter account, and most major conferences have their own hashtags (Winkless 2013;Parsons et al 2014;You 2014). Darling et al (2013) found that a diverse group of academic, government, and non-governmental organization (NGO) scientists, students, and journalists use Twitter to discuss conservation science topics.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Using Twitter to communicate conservation science from a professional conference

Bombaci

Farr

Gallo

et al. 2015

Conservation Biology

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Scientists are increasingly using Twitter as a tool for communicating science. Twitter can promote scholarly discussion, disseminate research rapidly, and extend and diversify the scope of audiences reached. However, scientists also caution that if Twitter does not accurately convey science due to the inherent brevity of this media, misinformation could cascade quickly through social media. Data on whether Twitter effectively communicates conservation science and the types of user groups receiving these tweets are lacking. To address these knowledge gaps, we examined live tweeting as a means of communicating conservation science at the 2013 International Congress for Conservation Biology (ICCB). We quantified and compared the user groups sending and reading live tweets. We also surveyed presenters to determine their intended audiences, which we compared with the actual audiences reached through live tweeting. We also asked presenters how effectively tweets conveyed their research findings. Twitter reached 14 more professional audience categories relative to those attending and live tweeting at ICCB. However, the groups often reached through live tweeting were not the presenters' intended audiences. Policy makers and government and non-governmental organizations were rarely reached (0%, 4%, and 6% of audience, respectively), despite the intent of the presenters. Plenary talks were tweeted about 6.9 times more than all other oral or poster presentations combined. Over half the presenters believed the tweets about their talks were effective. Ineffective tweets were perceived as vague or missing the presenters' main message. We recommend that presenters who want their science to be communicated accurately and broadly through Twitter should provide Twitter-friendly summaries that incorporate relevant hashtags and usernames. Our results suggest that Twitter can be used to effectively communicate speakers' findings to diverse audiences beyond conference walls.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Using Twitter to communicate conservation science from a professional conference

Bombaci

Farr

Gallo

et al. 2015

Conservation Biology

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Humans are interpersonal beings – why isn’t science communication interpersonal?

Martin¹

2021

Proc NSIS

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Weak science communication coupled with misinformation and disinformation has resulted in major challenges for environmental decision-makers, particularly in areas of climate change and marine renewable energy. Interpersonal communication strategies provide the means of facilitating a shift to two-way communication, as they encourage science conversations between communicators and citizens. Science communicators should make themselves more personally known to their audiences. They should communicate using shared stories and conversational language to enable them to relate better with their audiences. In addition, institutions, agencies, networks, and organizations should adapt and support the use of interpersonal strategies by their science communicators.

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Science and the #hashtag

Cited by 2 publications

References 2 publications

Using Twitter to communicate conservation science from a professional conference

Using Twitter to communicate conservation science from a professional conference

Humans are interpersonal beings – why isn’t science communication interpersonal?

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