2004
DOI: 10.22323/2.03040302
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Science on air: the role of radio in science communication

Abstract: The international symposium "Science on air: the role of radio in science communication" was held in Trieste on 1 and 2 October, 2004. To our knowledge, it is the first conference ever specifically held on science on radio, and it is certainly the first time science radio journalists, researchers, and media experts from 16 different countries met to discuss their journalistic practice and the role of radio in science communication. The main results are presented in this article.

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Cited by 8 publications
(11 citation statements)
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“…They also allow for direct communication with the audience in an unrestricted manner, as a means of meeting the special interests of the public (Picardi and Regina, 2008) while enabling a direct and close interaction with the audience (Rogers and Herbert, 2019). Hence, podcasters strive to develop a more intimate connection to their listeners and a more authentic presentation of themselves (Merzagora, 2004) by presenting their particular expertise or individual opinion. The economical and simple production of podcasts gives anyone the chance to become a content creator.…”
Section: Podcastsa Short Overviewmentioning
confidence: 99%
“…They also allow for direct communication with the audience in an unrestricted manner, as a means of meeting the special interests of the public (Picardi and Regina, 2008) while enabling a direct and close interaction with the audience (Rogers and Herbert, 2019). Hence, podcasters strive to develop a more intimate connection to their listeners and a more authentic presentation of themselves (Merzagora, 2004) by presenting their particular expertise or individual opinion. The economical and simple production of podcasts gives anyone the chance to become a content creator.…”
Section: Podcastsa Short Overviewmentioning
confidence: 99%
“…Figures for traditional print media and television consumption map a downwards trend, while internet audiences continue to soar (Eggington, 2008). Radio audiences, on the other hand, have been rather less affected by the rise of the internet (Merzagora, 2004;RAB/IAB, 2006) and the popularity of online 'listen again' facilities (Berry, 2006;RAJAR/Ipsos MORI, 2008) proves that there is still a great demand for audio content. Initial optimism about the future of digital radio, however, has waned (Griffiths, 2008), suggesting that the advantages over traditional radio are either not being made clear enough, or not living up to expectations.…”
Section: Podcasts and The Evolving Media Landscapementioning
confidence: 99%
“…Perhaps the most obvious reason that people use any media is for entertainment and information (Green et al, 2004;Vorderer et al, 2004). Audio as a format is considered a less formal, more engaging way of communicating about science than written material, and can be used to establish a more intimate connection with an audience (Merzagora, 2004;RAB/IAB, 2006). Podcasts also offer the additional advantage over radio of complete listener control, meaning that not only are listeners engaged, they are able to choose to listen when and where they please and replay segments of audio that they have missed or want to hear again.…”
Section: Podcasting As a Tool For Science Engagementmentioning
confidence: 99%
“…Merzagora notes that compared to television and print, audio media is 'more relaxed and reflective'; that it 'allows the audience to hear the true voice of the protagonist' (i.e. the science communicator); and that 'the barrier separating the listener from journalists and scientists is less impenetrable' [11]. Additionally, podcasts creators commonly use websites and social media to receive listener feedback and facilitate discussion.…”
Section: Introductionmentioning
confidence: 99%