Science on YouTube: Legitimation Strategies of Brazilian Science YouTubers

Is YouTube being used to its full potential? Proposal for an indicator of interactivity for the top YouTuber content in Spanish

“…The content generated by some YouTubers is shared on their official social networks almost simultaneously, in a clear transmedia strategy that helps both to extend the video's audience reach and to disseminate the content by making it visible in spaces other than those for which it was created. In all the channels studied, YouTubers have profiles on other social networks, supporting the findings in the studies by Haridakis and Hanson (2009) and Martins Flores and Muniz de Medeiros (2018). This plurality of profiles creates optimal conditions for facilitating transmedia interaction.…”

“…Professional YouTubers share their videos much more rapidly on TW than amateur users, and there are clear correlations between behavior on TW and the content of YT videos, as well as thematic alignments between the two networks (Abisheva, Garimella, Garcia, and Weber, 2014). Most YT channels promote their videos on other social media platforms such as Facebook, Twitter, and/or Instagram, generating an intertextuality that reinforces the identity of the channel and allows people to discuss videos in forums outside YT (Martins Flores and Muniz de Medeiros, 2018). But the fact that the technology offers these tools does not necessarily mean that followers will decide to use them.…”