“…These videos are aesthetically appealing Bello-Bravo, Seufferheld, et al, 2013;Maredia et al, 2017;Miresmailli, Bello-Bravo, & Pittendrigh, 2015) and elicit reports of, or have demonstrated, participant buy-in around solutions depicted (Bello-Bravo, Nwakwasi, Bello-Bravo, Seufferheld, et al, 2013;Mazur et al, 2013;Mocumbe, Abbott, Mazur, Bello-Bravo, & Pittendrigh, 2016a). Moreover, they have shown greater knowledge transfer and learning gains over other knowledge transfer approaches (Bello-Bravo, 2017;Bello-Bravo, Tamò, Dannon, & Pittendrigh, 2018;Lutomia & Bello-Bravo, 2016;Maredia et al, 2017) and have proven cost-effective and deployable in resource-limited contexts (Bello-Bravo, 2017;, including settings with sociocultural limitations on print literacy and access by participants (Bello-Bravo et al, 2011;Bello-Bravo, Seufferheld, Agunbiade, & Pittendrigh, 2010;Miresmailli et al, 2015;. They also are potentially self-replicating as an approach .…”