“…With the formation of a creative economy is the formation of new socioeconomic relations, as well as requirements for various areas of activity, management methods and marketing, which led to the emergence of creative marketing. (2020); Mashnenkov, Derkachenko (2021); Sandu, Butorin , Ryzhenkova (2018); Shevchuk, (2021); Shkarlet, Dubina, Zhuk (2020); Sudolska, Łapińska (2020); Szopik-Depczynska, Cheba, WiSniewska (2020); Tokunaga, Okiyama (2017); Tulchynckiy, Hrechko (2021); Zajkowska (2017) and others.…”