“…Consequently, several dedicated productive structuresfor example patent-protected drugs -are losing their sheen as branded drugs lose their patent exclusivity and face increasing competition from generics. So far, literature has widely analysed the pharmaceutical and biotechnology industry under a number of different perspectives, such as the resource-based view [1][2], the knowledge-based view [3][4][5], strategic groups formation [6][7][8], innovation propensity and firm profitability (recent studies have empirically tested the influence of a group of innovation related variables on company performance, with findings suggesting a positive relationship between the two) [9][10][11][12], inter-organizational collaboration and learning effects [13][14][15][16], vertical integration and collaborative agreements [3][4], outsourcing [17][18][19], alliance formation [20] and network perspectives [13][14][15]21]. The pharmaceutical industry has, indeed, seen a deep transformation in recent years; in terms of the geographical concentration of the R&D and commercial activities, increased regulatory controls and technological complexity and expanding disease targets and cost containment policies.…”