Scoops

Abstract

The term “scoop” is used in journalism to describe an important story being revealed exclusively by a news outlet or other media concern. The highest value scoop often requires some prowess in investigative reporting, and is in the public interest. But in today's networked world, the “must read” scoop requires additional dimensions. It should set an agenda, draw the audience's attention, and add value to the outlet that publishes or broadcasts it. The “scoop mentality,” however, requires caution. Given the speed of digital media, it can result in more errors if standards of verification are ignored.