The relationships among growth, profitability, and safety are reciprocal. Consequently, we develop a simultaneous equation model to test the three relationship pairs. Analyzing eleven years of data for 1,988 European insurance companies, we find that moderate firm growth has a positive impact on profitability and reduces firm risk; however, extremely high growth reduces profitability and increases risk. In addition, we document that less profitable companies are risk-seeking, a result in line with prospect theory. Our longitudinal analyses illustrate that firms initially prioritizing profitability over growth are more likely to reach the ideal state of "profitable growth".