<scp>Programming and Advertising Competition in the Broadcasting Industry</scp>

Gabszewicz, Jean Jaskold; Laussel, Didier; Sonnac, Nathalie

doi:10.1111/j.1430-9134.2004.00027.x

Cited by 145 publications

(107 citation statements)

References 10 publications

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“…The weights are generated from the share of the respective advertisements in the total number of advertisements for each magazine 13 Previous research has shown that advertising profits or prices are directly proportional to the size of the audience. See, for example, Gabszewicz et al (2004). Empirical studies commonly model advertising rates per subscriber; see Rysman (2004).…”

Section: Regression Specificationmentioning

confidence: 99%

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Targeted Advertising in Magazine Markets and the Advent of the Internet

Chandra

Kaiser

2014

Management Science

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This paper examines how the ability of media firms to engage in targeted advertising has changed with increased competition from online channels. We find that the use of the Internet by magazine readers, as well as the availability of companion websites, increase the value of targeted advertising. This indicates a complementarity between offline and online media with respect to targeting. We provide supporting evidence for this result and argue that multi-homing consumers can enhance the value of targeted advertising, in contrast to the usual assumption that multiple advertising messages are redundant.JEL-classification: L11, L82, M37 ¶ We thank Jürgen Storp of Initiative Media, a global media and media planning company, for very insightful comments. We also gratefully acknowledge helpful comments received at workshops and seminars held at Copenhagen

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Section: Regression Specificationmentioning

confidence: 99%

“…Magazine readership in the US has grown by 4.3% in the past five years, while newspaper circulation has declined by more than 10% over the same period. 9 We argue that the relative success of the magazine industry, especially compared with print newspapers, can be attributed in part to the greater scope for targeted advertising in magazines.…”

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confidence: 99%

Targeted Advertising in Magazine Markets and the Advent of the Internet

Chandra

Kaiser

2014

Management Science

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“…In recent analyses of the media market, such as Gal-Or and Dukes (2003), Gabszewicz, et al (2004), Anderson and Gabszewicz (2005), and Peitz and Valletti (2005), viewers are located along a Hotelling (1929) line, varying according to their preferences for TV-program content, and TV channels choose positions on that line.…”

Section: Introductionmentioning

confidence: 99%

Competition for Viewers and Advertisers in a TV Oligopoly

Kind

Nilssen

Sørgard³

2007

Journal of Media Economics

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© Dette eksemplar er fremstilt etter avtale med KOPINOR, Stenergate 1, 0050 Oslo. Ytterligere eksemplarfremstilling uten avtale og i strid med åndsverkloven er straffbart og kan medføre erstatningsansvar. CASE -CENTRE FOR ADVANCED STUDIES IN ECONOMICSCASE -Centre for Advanced Studies in Economics -is a joint centre for The Norwegian School of Economics and Business Administration (NHH), The Institute for Research in Economics and Business Administration (SNF) and The University of Bergen (UiB). Research at CASE includes all types of issues based on economic theory and method, and researchers at the Centre have particular expertise within the areas of international trade, industrial economics, labour market economics, factor mobility, economic integration, industrial policy, international macro economics, tax policy, international transport and maritime research. International Trade and Tax PolicyResearch within this area focuses mainly on issues related to international trade and tax policy, and has generally been dominated by projects aiming to provide increased insight into global structural issues and the effect of regional economic integration. The staff have particular expertise within the fields of international real economics (trade, factor mobility, economic integration and industrial policy), international macro economics and international tax policy, but are also actively involved in projects relating to public economics and industrial policy. Industrial EconomicsIndustrial economics is another central research area at the Centre, within which SNF has longstanding traditions. A series of individual studies have been carried out through large framework programmes funded by the Research Council of Norway and major Norwegian companies. The focal point of these studies is strategic company behaviour in industries with few players, where competition effects are modelled and analysed. The studies have provided important structural and empirical insights into deregulation effects within industries such as airlines, telecommunications and energy and have provided significant input to Norwegian competition policies. The research group includes a number of researchers at both UiB and NHH and has an extensive international network. Labour Market EconomicsThe labour market group focuses on mainly two research areas. One central topic is education and family economics. An important aspect is to analyse the production process for human capital; the importance of family, neighbourhood, preschools and schools for adult education and labour market experience. The other main topic is to analyse firm performance and firm restructuring. These analyses include firm performance, adjustment costs, costs of displacement including health costs, the effect of technological change and international trade, and analysis of organisational change. Human ResourcesCASE is a network-based organisation whose staff consists mainly of professors at Department of Economics at NHH and UiB as well as leading international economists who are ...

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“…Technically, an increase in their parameter implies both that the products become less di¤erentiated and that the size of the market falls. 12 Note that equation (14) yields…”

Section: The Role Of Product Di¤erentiationmentioning

confidence: 99%

Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?

2009

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The purpose of this article is to analyze how competitive forces may in ‡uence the way media …rms like TV channels raise revenue. A media …rm can either be …nanced by advertising revenue, by direct payment from the viewers (or the readers, if we consider newspapers), or by both. We show that the scope for raising revenues from consumer payment is constrained by other media …rms o¤ering close substitutes. This implies that the less di¤erentiated the media …rms' content, the larger is the fraction of their revenue coming from advertising. A media …rm's scope for raising revenues from ads, on the other hand, is constrained by how many competitors it faces. We should thus expect that direct payment from the media consumers becomes more important the larger the number of competing media products.

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Programming and Advertising Competition in the Broadcasting Industry

Cited by 145 publications

References 10 publications

Targeted Advertising in Magazine Markets and the Advent of the Internet

Targeted Advertising in Magazine Markets and the Advent of the Internet

Competition for Viewers and Advertisers in a TV Oligopoly

Business Models for Media Firms: Does Competition Matter for How They Raise Revenue?

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