Attapulgite-hydroxyethyl cellulose-poly (acrylic acid-co-2-acrylamide-2-methylpropanesulfonic acid) (ATP-HEC-P(AA-co-AMPS)) in-concrete curing material was synthesized by aqueous solution polymerization using attapulgite (ATP) as an inorganic filler and hydroxyethyl cellulose (HEC) as a backbone. The effects of relevant factors such as ATP dosage, HEC dosage, degree of neutralization, initiator quality, and cross-linking agent quality on the water absorption characteristics of ATP-HEC-P (AA-co-AMPS) were investigated through expansion tests. The micro-morphology of ATP-HEC-P (AA-co-AMPS) was also comprehensively characterized using Fourier transform infrared spectroscopy, scanning electron microscopy, a thermal analysis, and other applicable means. The results showed that the prepared ATP-HEC-P (AA-co-AMPS) had a strong water absorption and water retention capacity, with a water absorption multiplicity of 382 g/g in deionized water and 21.55% water retention capacity after being placed at room temperature for 7 d in a bare environment. Additionally, ATP-HEC-P (AA-co-AMPS) showed good performance for absorbing liquids within the pH range of 7–12. The material’s thermal stability and mechanical properties were also significantly improved after the addition of ATP. The preparation cost is low, the process is simple, and the material meets the requirements for concrete curing materials.