The frequency and wave-vector-dependent dielectric function c(q, co) of a two-dimensional electron system on a square lattice is calculated within the random-phase approximation. Effects of the periodic potential on the electronic structure and dielectric properties are taken into account within the framework of the tight-binding model. Both the dispersion relation of long-wavelength plasmons and the energy-loss function Im[1/e(q, co) ] are numerically obtained for different values of the electronic concentration n, . For low values of n"results are well described by the efFective-mass approximation. As n, increases, the Fermi level moves to regions in k space where the band structure strongly deviates from that of free electrons, and the appearance of structures in the energy-loss spectrum can be observed. Regarding plasmon excitations it is found that for all values of n, the long-wavelength behavior of the plasma frequency co~(q) can be described by a two-dimensional free-electron model provided a renormalized value of the electronic effective mass is introduced.