In this paper the smallest thermal screening mass associated with the correlator of the CTodd operator, ∼ TrF µνF µν , is determined in strongly coupled non-Abelian gauge plasmas which are holographically dual to non-conformal, bottom-up Einstein+scalar gravity theories. These holographic models are constructed to describe the thermodynamical properties of SU (N c ) plasmas near deconfinement at large N c and we identify this thermal mass with the Debye screening mass m D . In this class of non-conformal models with a first order deconfinement transition at T c , m D /T displays the same behavior found for the expectation value of the Polyakov loop (which we also compute) jumping from zero below T c to a nonzero value just above the transition. In the case of a crossover phase transition, m D /T has a minimum similar to that found for the speed of sound squared c 2 s . This holographic framework is also used to evaluate m D as a function of η/s in a strongly coupled conformal gauge plasma dual to Gauss-Bonnet gravity. In this case, m D /T decreases with increasing η/s in accordance with extrapolations from weak coupling calculations. *